"After visiting Documental Kassel in 1997, MoMMA New York in 2002 and Guggenham Berlin in 2009, Madrid based duo Eder & Heusch decided late 2013 that artlovers deserve something else than a Mona Lisa in a snowball or a Guernika on a plain tote-bag. Ouiken launched its first collection at Maison Objet Paris in 2014 including bags, shirts and home accessories made from certified sources for smart people like you and me.

The beginning of postmerchandising? 
Pablo, Vassilly and Salvador would definitely appreciate the initiative." 

(Ouiken Press Kit, April 2014).





Ouiken started selling its bags and shirts
from Day 1 at Centre Georges Pompidou Paris and BNF, French National Library.

Art Direction
Distribution Strategies
Events/ Pop-Ups
Fundraising
Graphic Design/ Illustration
Naming
Photography/ Stop Motion
Press/ Social Media
Production
Storytelling/ Copywriting
Strategic Communication
Visual Identity

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